YouTube Chief Product Officer Neal Mohan gave an update on all things YouTube at TechCrunch Disrupt SF. He touched on many different subjects, from YouTube Music updates to advertiser-friendly guidelines and tweaking YouTube’s recommendation algorithm.
Mohan started right away with an update on YouTube Music. YouTube has accidentally become one of the biggest music streaming services in the world. And the company plans to take advantage of that.
“Everybody knows music has been a core part of YouTube really since the day of the founding of the product,” he said.
While YouTube Premium started as YouTube Red, the company rebranded its premium subscription service with a focus on YouTube Music. “It’s a music subscription service and it also brings the best of YouTube,” Mohan said.
It is now available in 71 countries and YouTube is rolling out three personalized playlists today to make the service more competitive with Spotify and Apple Music.