Tinders interactive series Swipe Night could bring a needed boost to user engagement

On Sundays in October, Tinder is launching in its dating app an “interactive adventure” called “Swipe Night” that will present a narrative where users make a series of choices in order to proceed. This sort of choose-your-own-adventure format has been more recently popularized by Netflix and others as a new way to engage with digital media. In Tinder’s case, its larger goal may not be a dramatic entry into scripted, streaming video, as has been reported, but rather a creative way to juice some lagging user engagement metrics. For example, based on analysis of Android data in the U.S. from SimilarWeb, Tinder’s sessions per user, meaning the number of times the average user opens the app per day, have declined. …

You can now share music from Spotify to Facebook Stories

Spotify this morning announced a new way for you to share music with friends (or fans, if you’re an artist) — by way of a new Facebook Stories integration that includes 15-second song previews. Viewers can also optionally tap on the “Play on Spotify” button in the Story to be redirected to the Spotify app to hear more. The feature is designed largely with artists and their teams in mind, as it gives them another way to promote their new music across Facebook’s social network. Musicians and their managers often today use the Spotify app’s sharing feature to post their content across social media, including to Instagram, Twitter, WhatsApp, and elsewhere. Last year, Spotify introduced a way to share music …