Google brings its .new domains to the rest of the web, including to Spotify, Microsoft & others

A year ago, Google rolled out “.new” links that worked like shortcuts to instantly create new Google documents. For example, you could type “doc.new” (without the quotes) to create a new Google Doc or “sheet.new” to create a new spreadsheet. Today, Google announced it’s bringing the .new shortcuts to the rest of the web. Now, any company or organization can register their own .new domain to generate a .new shortcut that works with their own web app. Several have already done so, including Microsoft, which now has “word.new” to start a new word document, or Spotify, which has “playlist.new” to start adding songs to a new playlist on its streaming app. The domains are designed to get users straight to …