Data-driven events discovery and planning startup Fever raises $35 million led by Rakuten

Fever, a startup that uses proprietary algorithms to help companies plan events, announced today that it has raised $35 million led by Rakuten Capital, the investment arm of Japanese internet giant Rakuten . Other investors in the round, which brings Fever’s total raised to $70 million, included Atresmedia, Accel and Michael Zeisser, the former chairman of U.S. investments for Alibaba Group. Zeisser will also join Fever’s board. Based in Madrid and London, Fever’s app generates personalized events listings for users and feeds into its Secret Media Network, which also collects user data from the company’s social media channel. The anonymized data is then analyzed using Fever’s algorithms to help companies plan events like “The Alice in Wonderland MaddHatter G&T” in …