‘It’s a sincere process’: why personal dating ads are making a comeback

Instead of using apps, more people are finding connections in plain, typewriter-text ads that slow the dating process In 2019, there seems to be a hankering for nostalgic things. Young people record players for Christmas, and presidents have gone back to the good, old-fashioned business of building walls. Maybe we shouldnt be surprised, then, that the old-school personal dating ad is also making a comeback. You may know the format: short, candid bios written by people looking for love, displayed in public places such as newspapers. Today, of course, they appear on Instagram and Twitter rather than at the back of the morning paper. They gesture towards simplicity, with adverts displayed in typewriter text on plain backgrounds, no photo necessary. …